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Piccole attività, grandi volontà

As you know, to me, marketing is a passion, it amuses me, excites me, fills my head every now and then but I can give great satisfaction.
I really believe in simplicity, in return in the beginning, there is honesty placed a good deal of the success of the choices made by companies.
Today I want to mention two cases of activities with which I work: Santy Style (hair salon) and Artefiori (floral design).

As you can see I have indicated in brackets for the definitions that are now used on business cards, signs, websites, etc..
But what they want to convey? Because many companies are convinced that to give himself a tone must have a title, a classification "trendy"?

Perhaps this was true a few years ago, now we must recall the origins, the foundations of any "trade", the true meaning. Being able to forward passion: the passion in doing, that goes beyond words.

So what you think? To meet the needs. But what? In these cases
Esteem needs and need for affection (the third and fourth place in Maslow's hierarchy of needs).
E 'showing respect to our customers that we get confidence, "touches" that made him happy.


But how? Thinking back to the simple things.

Santy Style (Santina in life) has chosen to increase from month to month their training to ensure an increasingly high-quality, revived the craft of hairdressing as one that gives you the total board migliorare l' immagine, il look, la stima di sè .
E non solo, da questo mese, tutti i mercoledì apertura serale sino alle 22. Importante per coloro che lavorano lontano e al sabato vogliono dedicarsi ad altro.






Artefiori (nella persona di David Zonta) unisce alla sua naturale capacità artistica di "trattare" i fiori una continua ricerca di miglioramento e professionalità.
Il suo punto vendita può essere ormai riferimento per chi richiede allestimenti speciali, per la realizzazione di mazzi personalizzati, per l'acquisto di piante e fiori recisi ma soprattutto per chi crede che il fiore sia bellezza, semplicità, quotidianità .
Transforming the purchase is not an occasion, not a necessity but in the normality.
And how is it possible? Using the lever price.
between products, but to ensure quality products with simple packaging, with no additional labor costs, which are accessible to all. No longer the flower as a luxury item, but as a gesture of affection for themselves or for others.
Offering solutions suitable to become a natural complement to every house, every office and every room.

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MARKETING LOW COST

I have already mentioned in my previous post ( The customers are no longer 'what it once ) Cristina Mariani and his book "Marketing Low Cost" Now I want to point out the course that will start next month.

This is a pilot course which are open for pre-registration "How to best use the Internet to search for information on customers, competitors and market trends" .
view low cost, the price of the course it is.

I think it is a great opportunity for all small-medium sized businesses and professionals who need to approach the theme of ' market analysis. It 'a very important area for the optimization of business performance. And you
abandon the idea that marketing needed to make much money or that it is a waste of time.

This course will be only the beginning of a more complex path that will integrate various business disciplines and thus be able to meet the current needs of SMEs and even professionals. Article

I have reported you can find all the information to contact Cristina Mariani. For more details and tips are available at info (at) cristinasavi.it.

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FREE STYLE RELOADED - REPORT

FreeStyle who followed the event last night and anyone who reads my blog knows what I'm talking about. We made the first
FreeStyle Reloaded. It 'was a success!

FSR aims to promote events that create networks of relationships united by the themes of recharge: recharge energy emotional encounter with other people, charging in the sense of being recovered as the exchange of books, how to learn new knowledge or charging practices forget , charging as a way to charge companies for new ideas and a direct relationship with the user / client.


In p rogramme, in addition to bookcrossing (book exchange), all'armocromia evenings dedicated to the production of fashion accessories and household material risciclato, exchange of CDs, re-use of materials by changing the destination etc..

Our events are itinerant.
in different spaces, places and moments to capture the different needs and be a means of promoting communication and new low-cost.

Join the virtual interaction creates real encounter, when possible, a closer relationship.

Some have asked me to organize events or initiatives of this kind at his own farm or local level. Here we come! To arrange a

at home or in your local write to info (at) cristinasavi.it or call 347/6446152.

23aprile2010 of Participants: 80 people
Satisfied : all
Elapsed Time : 3 hours
Strengths: Meeting people, exchanging books, play a pre-different evening, promotion of a business that many do not know, create a network with other business partners.
Limits : prices agreed before pouring or dispensing services or selling promotional products

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FEDELTA' E FIDUCIA

Back from a morning training at SDA Bocconi is full of incentives and new perspectives. The title of the conference (free) was: "New media, Social networking and Trust: Challenges and opportunities for marketing .
What I find most relevant is the focus on the concepts of loyalty and trust from the customer to the company. Concepts from which one can not ignore in business if you want to get a positive performance.
In a digital environment such as today, it becomes even more important to integrate business processes with a communication and an attitude designed to generate loyalty and to generate even more confidence.

As emphasized in the classroom, the fidelity is given by two components: cognitive and behavioral. The cognitive component is the trust . Trust means do not doubt for a client company's, fear not to be disappointed and the company means to stabilize the relationship with the client and isolated from competition.

The loyal customer, has high level of confidence in the company, is one who buys and who independently re-promotes the product or service.

E 'to this level of relationship which is facing the future of the company, however small.
's mission is to define a CUSTOMER ADVOCACY , a true "vocation" in relation to the goods of the customer.
Sometimes this can also lead to the council not to buy, to make a comparison of prices, make sure the product is most suited to their needs, etc.. But this virtuous behavior generates attitudes towards the company and behaviorists.