Friday, April 30, 2010

Leather Sofa Broken On One Side How To Fix It

Piccole attività, grandi volontà

As you know, to me, marketing is a passion, it amuses me, excites me, fills my head every now and then but I can give great satisfaction.
I really believe in simplicity, in return in the beginning, there is honesty placed a good deal of the success of the choices made by companies.
Today I want to mention two cases of activities with which I work: Santy Style (hair salon) and Artefiori (floral design).

As you can see I have indicated in brackets for the definitions that are now used on business cards, signs, websites, etc..
But what they want to convey? Because many companies are convinced that to give himself a tone must have a title, a classification "trendy"?

Perhaps this was true a few years ago, now we must recall the origins, the foundations of any "trade", the true meaning. Being able to forward passion: the passion in doing, that goes beyond words.

So what you think? To meet the needs. But what? In these cases
Esteem needs and need for affection (the third and fourth place in Maslow's hierarchy of needs).
E 'showing respect to our customers that we get confidence, "touches" that made him happy.


But how? Thinking back to the simple things.

Santy Style (Santina in life) has chosen to increase from month to month their training to ensure an increasingly high-quality, revived the craft of hairdressing as one that gives you the total board migliorare l' immagine, il look, la stima di sè .
E non solo, da questo mese, tutti i mercoledì apertura serale sino alle 22. Importante per coloro che lavorano lontano e al sabato vogliono dedicarsi ad altro.






Artefiori (nella persona di David Zonta) unisce alla sua naturale capacità artistica di "trattare" i fiori una continua ricerca di miglioramento e professionalità.
Il suo punto vendita può essere ormai riferimento per chi richiede allestimenti speciali, per la realizzazione di mazzi personalizzati, per l'acquisto di piante e fiori recisi ma soprattutto per chi crede che il fiore sia bellezza, semplicità, quotidianità .
Transforming the purchase is not an occasion, not a necessity but in the normality.
And how is it possible? Using the lever price.
between products, but to ensure quality products with simple packaging, with no additional labor costs, which are accessible to all. No longer the flower as a luxury item, but as a gesture of affection for themselves or for others.
Offering solutions suitable to become a natural complement to every house, every office and every room.

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