Lucasville Flea Market Times

Social Media che fatica

Understanding Social Media is one of the challenges of the millennium for those who want to take care of marketing and communications.
And I am convinced that apart from a few cases of great experience, it is rare to be able to extricate between all instruments, i post, i fan, i follower, gli rss, i "condividi" che la rete mette a disposizione .
Ci sono ottimi professionisti, valide aziende, buone attività, eppure se si esegue una ricerca in rete non sempre li si ritrova.
Perchè?
Perchè non tutti sanno utilizzare le ripetute novità interattive che quasi mensilmente iniziano a "girare".
Continuo a credere e ne sono sempre più convinta che non per tutte le attività sia necessaria la iper-presenza, l'interattività a tutti i costi, la continua produzione d'informazioni .
Il rischio è investire molto tempo, senza alcun ritorno e con una grande confusione.
Ci sono settori vocati al web and social media, I think of tourism activities, to entertainment venues, the utility companies, the business activities that focus on the foreigner, who deals with events and communication, to large companies. But not all. Or rather, not all traditional businesses that just want to add a piece of their business.
Use the web and social media makes sense if you review the organizational setting of the farm or profession. Only then can become a valuable tool for survival or growth.
Making e-commerce strategy, update the blog is a job, write sensible things on facebook a commitment to understand the functioning of twitter takes time to know research tools requires a course.

I imagine every small business owner, every professional, every merchant, every hotelier who must deal with the network. And no matter whether it is Facebook, blogs, news search, the discovery of new potential customers, a website I think it right to take too long. So you might as well know right away if needed, what is it, who can help me.

And then? Once you do this, once tried to be current and modern, even with the lighter wallet, and the total absence of that agility to extricate himself from the tangle of the network what can you do?

My
answer is take a breath, take two steps back to the computer, sit back and take a pen and paper and write "is the network that serves to me or that I serve to the network?"
If you do not know the answer , better wait and use a little advice, if the answer is the network that serves me , then start to write: for what, what should I look for, how can I find me. In short, do not replace a social media marketing and communications plan, integrate it.
If the answer is that I am servant to the network (because it provides content), then the network is not your priority, it's good to be there, with peace and quiet, providing some consistent content, a good web site (and I say beautiful, but good), respond to any user. I mean for the network 1 hour per day, and maybe half a day once a week is enough.

facilititano innovations are important if the existence (although the company) if not complicated.
Never mind if you can not use twitter, foursquare, friendfeed, or otherwise, when it will be a need to learn, but without the anxiety of having to be aware of everything, immediately and by force.