Wedding Menus Wording

Il marchio è nella mente

I often find myself having to explain that not enough to have a nice logo for having created its own brand. The mark of any company, even the smallest, is created in the mind of the customer .
And 'what the customer expects and receives the image of the company that generates . And so after a series of contacts between customers and suppliers with the exchange, with a planned community and the services provided.
Especially in the case of physical goods generate the key factor for the brand is scheduled communication through various media of communication to the market.

why, especially today, should plan their communication needs (since the media have grown and changed), it is essential to monitor the review (the rumors) that customers of the company (because customers have more tools to interact with each other and the outside) and you need to tell whether the image the company wants to convey is actually what is perceived by people. There

I make an example of a local restaurant.
This place is born a few decades ago, with a clearly defined mission, develop the culture of food slow food, promoting food quality, research and service.
For some years the place has changed management and the current owner makes every year a number of efforts to try to win customers from all segments to retain .
The error perhaps is not to be able to generate a 'strong identity . And especially not being able to keep it alive in the minds of customer.
The customer is satisfied? The value for money to satisfy his expectations? What is the image that the customer has? E ', the company managed to create a brand that differentiates itself from competitors by product, service and communication? But above all
customer remembers the brand ? And how do you remember?

To answer these questions you are looking for:
- to generate a communication schedule, which starts a communication from insertion to "wake up" the memory of the client and to develop awareness of the potential customer;
- to leverage services offered: taxi home for customers, proximity to a dock for boats;
- to create customer interaction.

E 'should not be overlooked:
- the' organization of events New or register for the local
- familiar identity development, authenticity and beauty of the location;
- the gastronomic depending on the market and offer the best quality / price;
- differentiation from the competition and collaboration with the other local;
- the continuous assessment of customer satisfaction;
- the presence of the room.

The product must support the brand identity but it is what you communicate and how we do it that is the birth of the image.