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QUANDO LA RETE E' ANCHE BUSINESS

Today I want to talk about the experience of a friend: Giulia Massera. Original Italian, English by adoption.
since 2003 and living in England for several years has left his job to devote himself to his passion: fashion.
But it is a common designer, not a course of study defined and delineated in the field, does not follow standard rules.
She uses recycling as a form for REGENERATE their own style and propose ideas to interested persons. It has created a network to develop a community of "creative people" and promote the concept of individuality in fashion.
Thus were born, nel 2009, due realtà web: Shicon e Refashinos o

Shicon e' una nuova community-network di designers, da tutto il mondo, che amano sfidarsi giornalmente in competizioni di design a tema libero o su temi ad hoc (definiti anche da Marchi Internazionali).
Refashinoso è il sito di raccolta e divulgazione di tutti i Tutorial creati per diffondere l'arte del riciclo legati alla moda.

I fattori vincenti alla base di questi progetti sono:

• be present
• use the web and new media (to create, to share, to sell, to communicate)
• high involvement and interaction (sharing of ideas, ability to interact)
• propose a unique and individual (each winning entry is made in limited numbers)
• highlight issues of sustainability and recycling (to regenerate the style through new ideas)
• strengthen the concept of networking and sharing of ideas

All this, combined with tenacity and enthusiasm of Julia, and generates business is turning these ideas into real business realities. Increasingly rely on brands Shicon to create unique products, are increasingly interested in the reality of sustainability and require the ability to organize workshops, more media and websites interested in these subjects by ensuring the network to promote and spread, again more people involved in ideas and download the tutorial, increasingly emerging artists and designers are interested in the creativity of Giulia.

So we are faced with a case from concept to completion we are all the prerequisites for a 'successful business .

All thanks to the development and strength of the network .