Looking around I realize that small-medium businesses that manage to be successful are those that have integrated the sale with the provision of services increasingly integrated.
What do I mean?
no longer enough to be good craftsmen, or have a good product or be professionally up to date or have provide the latest news that the market offers, or do their work or be serious and prepared.
It takes more. Because the offer is increased to make a difference and we need to go beyond the concept of production. The
customer needs to make less effort as possible .
The proposals are too many, the information even more, and often these are not so clear.
equal product is the service that makes the difference. That
integrate sales with services including free and to facilitate their "life" of the consumer, before purchasing, that during but also after.
For example:
- a store that sells gourmet products can be expected to integrate its corporate communications through the production of brochures to be distributed free in-store to give advice and ideas on using the products. And create a blog or a facebook page where daily interacts with users to dispense recipes, trivia and news. Organizing time to taste and buy at lower prices. Provide telephone or web order and delivery.
And all this must not be forgotten other important factors or possible strategic and operational marketing :
- diversification (I can be of interest to other market segments?)
- decisions communication (as a community? What tools do and how I use them?)
- internal marketing (the best seller for the company is its employee / employee happy)
for success in the management of customer relations.
Let's think about the service not as a duty but as a culture .
I think it can work!
0 comments:
Post a Comment