Today I take an editorial that we posted on Verbania News in which he cites an example of marketing "staggering."
Even when it comes to local marketing why forget the fundamentals of the discipline?
Perhaps because it is always exciting to communication but a little more complex, and sometimes boring, do analysis, involve the "team" to think of the product, evaluate the price, etc..
Created the brand and created the logo. But what for? To go where?
It 's a bit like if a company's home did an advertising campaign based entirely on the claim "The pot of the future" but if you go in the company can not find any new product, or that meets the requirements of the communication.
If we ask an employee or employee details this looks at you with surprise and do not answer.
Then the client feels mocked, the employee is not considered and the company has made an investment useless or harmful.
The company that does so risks losing credibility.
would perhaps be better to investigate whether other companies operate in a similar field (competitors to launch new products or have similar ideas), if the product to be created is interesting and may meet a need (is it useful? Improves the appeal company? embraces another market segment?), if the price that is proposed is fair compared to the market (the aim is elite? is expected to total quality? you think at a high price compared to many services efficient?) if the whole company is involved in the project and shares choices, and then design the product .
At this point communication (image building, "the Web, the PR, events, etc.)
The first major customer is the internal customer . It 'a resource to bring in more.
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